What is the difference between employer branding and employer image, and why is it important to communicate everything? (video in Finnish)

In this video, I will provide more information about employer branding and employer image. 

Employer branding is the image constructed by an organization, based on its values and objectives. It's like a marketing message that showcases the organization's values to employees, customers, and stakeholders. Employer branding helps in standing out and attracting new employees.

On the other hand, employer image refers to the reputation of an organization in the minds of various stakeholders. It's built upon experiences, perceptions, and thoughts.

Organizations can influence employer image through consistent actions. A positive image is built when values and actions are aligned with each other.

Communication plays a paramount role in building employer branding and attracting new employees, as well as maintaining the desired reputation. Communication also directly impacts the work culture, which, in turn, plays a significant role in the organization's success in achieving its goals.

Watch the video to learn more.