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Finnish As a fresh entrepreneur, I have received valuable advice from more experienced colleagues. It's wonderful, as a novice, I am more than happy to learn and simultaneously develop my business. Among the advice I've received, there have been some that are undoubtedly useful. However, there have also been those that prompt contemplation and even bewilderment. In this blog post, I write with these pieces of advice on communication and word choices in mind.
Concerns of a communicator: indirect expressions and vague meanings
One piece of advice I received from several experienced colleagues encourages the use of indirect expressions when discussing matters with clients and also suggests obscuring the actual meanings along with the proper names of things. For example, an offer should never be referred to as an offer in front of the client; instead, it should be conveyed differently, using softened terms or other indirect approaches.
The background of the advice seems to be the idea that a softer, indirect expression would be more pleasing to the customer or that it can help the seller achieve their goal more easily. However, this advice is in sharp contrast to everything I have learned and my own way of thinking. Using embellishments would leave me feeling deceived.
Does the end justify the means?
As a communicator, I believe that straightforwardness and clarity are crucial for efficiency. So why would the goal be to obscure the content of the message when we can convey things in a way the client understands?
There might be various reasons for resorting to indirect communication when we consider the communicator's perspectives. Some individuals, especially those from different cultures, might perceive directness as impolite or even offensive. On the other hand, those whose sole objective is self-interest probably deliberately obfuscate their message.
However, unclear and indirect communication typically leads to confusion and disappointment among clients or employees, sometimes even leaving them feeling deceived. I can't fathom how this could be a positive outcome by any measure. Besides, the repercussions are short-lived.
Politeness and directness can coexist
Politeness is, of course, essential; in fact, it is an absolute given. However, politeness should not obscure the message. I strongly believe that things should be called by their proper names if we want to be understood. Clear communication shows respect for others, demonstrating openness and integrity.
Sometimes, it may seem tempting to downplay one's role, for example, by using passive language. While this might dilute responsibilities and role allocation, it usually backfires at some point and can even lead to disputes within the team. Avoiding difficulties becomes challenging when communication is vague.
Clarity saves time and benefits everyone
Misunderstandings can be prevented through clear communication. Thoughtful, timely, and audience-oriented communication also saves everyone's time, as no one has to later clarify what was agreed upon or what each person's role entails. Simplicity is beautiful and, above all, understandable!
Clear and direct communication signifies to me the appreciation of other individuals. It lies at the core of mutual understanding and greatly assists in achieving mutual success.
How do you prefer to be communicated with?
Do you expect clarity in communication, or do you value more indirect expressions? Do you prefer a straightforward approach, or do you like a sugarcoated version when dealing with difficult matters? What is your way of communicating effectively?
If this topic sparks thoughts or even passions, you are warmly welcome to discuss it: