How to enhance employer branding through influencer marketing?

The communication of employer branding is an important part of every organization's activities, especially for a growing company. At the Marketing Event organized by Noord on June 2nd, 2023, I had a discussion with Mikko Salonen about leveraging influencer marketing in the communication and development of employer branding.

The topics covered in the accompanying recording of this blog include

• The employer brand and the company's own communication
• How to make authentic employer communication
• Why is influencer marketing important for enhancing employer branding?
• How can influencer marketing be utilized in developing employer branding?
• Why LinkedIn is a good platform for influencer marketing?